E. & J. Gallo Winery acquires canned wine and spritzer brand Bev

05-Jun-2023 - Last updated on 05-Jun-2023 at 13:40 GMT

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California's Bev boasts the first ever TTB-approved "zero sugar" canned wine on the market: with its gluten-free, 11.9% ABV, drinks containing 100 calories per serving.

The acquisition comes two years after Gallo obtained exclusive US distribution rights for Bev and began to bring the brand to more consumers across the country.

Bev's portfolio includes Bev Rosé, Bev Blanc, Bev Gris, Bev Noir, Bev Glitz, Bev Glam, Bev Glow, Bev PRIDE, and the newly released Bev Brite. All varietals are from California and are available in 4-packs of 250ml cans and retail between $15.99 and $17.99.

Founded by Alix Peabody in Venice, California, Bev is described as a ‘woman-led beverage brand promoting empowerment and inclusivity in beverage and beyond’ with the tagline ‘Do it different, do it better. Break the glass.’

"I founded Bev out of a passion for changing not only the drinks in our hands, but the culture surrounding drinking," said Alix, Bev's CEO. "For us, breaking the glass is about empowering communities and inspiring people to celebrate themselves and own their fun.

"When I met Stephanie Gallo, it became immediately clear that Gallo's values and commitment to women and diversity in the industry is exemplary of the exact change we aim to create. We could not be more excited for this partnership and can't wait to expand the reach of our products and our community."

Headquartered in California, Gallo's range of offerings includes Apothic, Barefoot Wine, Black Box, J Vineyards and Winery, La Marca Prosecco, Orin Swift, New Amsterdam Vodka, RumChata, High Noon, along with partnerships with brands such as Allegrini, Argiano, The Dalmore, Diplomatico, Don Fulano, and Grupo Montenegro.

"After meeting Alix two years ago, I could sense the power of the Bev brand, and I respected the innovation and unique approach to reaching consumers. I immediately knew we had to find a way to work together," said Stephanie Gallo, Gallo's CMO.

"At Gallo, we are on a mission to serve joy as we win new friends for wine, which means ensuring consumers have access to products that make them feel welcome. As an industry, we are adapting and evolving to remain relevant to the next generation of alcohol beverage consumers. I see the Bev portfolio as a welcome addition to Gallo's product family that will allow us to continue to offer our consumers beverage options to celebrate any occasion."

Alix Peabody will continue to be involved in the brand post-acquisition. Terms of the deal have not been disclosed.

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